From our experience of doing ads in Google ads and Facebook, below is the list of advantage we observed while doing campaigns on Facebook and Instagram.

  • Campaigns are easy to track in Facebook Ads Manager.
  • Immediate influx of traffic.
  • Complete control over your daily budget and maximum CPC (Cost per Click).
  • Instant return on investment (You can easily define a cost per conversion and understand what your profit is).
  • Detailed targeting options, including, towns, regions, age, likes/interests, income bracket, and other demographics.
  • Easier to set up than Google Ads. ( A good Keyword research itself would take more than 6 hours).
  • The ability to reach people early on in the buying process, before they are aware of their need, whilst capturing those who are aware of the need in a subtle way.
  • Wider ad format support. You can use images and videos to capture the interest of your target market, helping you to sell your products and services
  • CPC is relatively cheap, depending on your industry (On average, our clients have paid no more than Rs.5 per click)

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