No doubt Social Media Marketing is much better than traditional and Google ads but its not entirely perfect either. Below are few disadvantages we observed : 

  • If set up and managed incorrectly, it can be costly, but less so than Google Ads.
  • Depending on your target market, the majority of the large potential audience can be irrelevant (For instance, we would not recommend Facebook Advertising if someone only served or supplied their products and services to one town).
  • There is no option to target your ads at certain times within the day or on certain days of the week unless you choose a lifetime budget (Most of our clients request daily budgets). For cafe/restaurant business running ads throughout day doesn’t make sense.
  • Only really suitable for those operating in B2C markets.
  • Reaching people too early in the buying cycle could potentially reduce your goal conversion rate.

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