People at large where not familiar with home automation nor the brand Curiousfly. Competition was from outside India who had higher budgets. Finding people who are planning to build a new home or in process of building a new home as well as rennovation.
To make people aware about home automation and brand Curiousfly at optimal cost. Finding people who are building new home as well as has the potential to afford premium product. Targeting audience who are seeking for new technology.
We created two campaign strategy. First inviting people who are building new home and in second campaign we emphasized on the benefits of automation and asking people to switch curousfly.